So you’ve been hovering around the idea of AI agencies for a while. And you’ve come far enough to recognize the idea of an automation and the future of an AI Marketing Agency in this ever speeding world.
While you’re at it, this article will provide you everything that you will need to know on the topic, as well as our own personal thoughts and predictions (based on data) regarding the future and marketing. Not only that, you will also be provided with a set of opinions from experts that you can research to find out more on the topic.
We will provide a list of the best AI marketing agencies to look for if you are a business owner yourself, or you can learn to start your own without much effort and almost free of cost.
So keep reading, and don’t forget to check out our other blogs on how to actually start an AI Agency yourself in a few easy steps (the links will be given at the end of the blog)
The Concept of AI Marketing
The debate between AI and marketing agencies has been ongoing, with both sides having their strengths and weaknesses. AI refers to artificial intelligence, which can automate and optimize marketing tasks, such as ad targeting, content creation, and lead generation.
Marketing agencies, on the other hand, offer human expertise, creativity, and strategic thinking to develop comprehensive marketing campaigns.
While AI can enhance marketing efficiency, agencies provide the nuance and emotional intelligence needed to connect with customers on a deeper level. Ultimately, it can be assumed that a combination of both the analytical ability of data in AI models as well as the thought processes and thinking ability of humans can result in a higher success rate of marketers and marketing campaigns.
According to data from businessdasher, 64% of B2B marketers find AI to be a valuable component in their marketing strategy, while only 29% are currently implementing it. Meanwhile, another 32% intend to adopt AI in their strategies over the next two years.
63% of B2B marketers have linked the use of AI to an increase in revenue.
How AI Marketing Agency is Being Used in Companies
It is better to back al of our information with data instead of theoretical talk
The market for artificial intelligence (AI) in marketing was estimated to be 15.84 billion US dollars in 2022, with a projected increase to 107.5 billion by 2028.
| Year | Market value in billion U.S. dollars |
| 2028* | $107.54 |
| 2027* | $81.79 |
| 2026* | $62.21 |
| 2025* | $47.32 |
| 2024* | $35.99 |
| 2023* | $27.37 |
| 2022* | $20.82 |
| 2021* | $15.84 |
| 2020 | $12.05 |
Artificial Intelligence in Marketing Market Forecast to 2028
Other statistics show the usage of AI in other sectors such as content marketing, email marketing etc.
AI Marketing Agency in Email Marketing Statistics
- AI-driven campaigns can boost open rates by up to 41% in certain industries.
- Utilizing AI for email personalization led to a 41% increase in revenue and a 13.44% rise in click-through rate for marketers.
- 63% of marketers employ AI tools for their email marketing efforts.
- The average order value for senders using AI was $145.08, compared to $138.00 for those not using AI.
- Open rates for emails with AI-crafted subject lines see an increase of 5-10%.
- Email newsletters created by AI are over 50% more effective than those crafted using traditional email marketing methods.
- 51% of marketers believe that AI-supported email marketing outperforms traditional methods.
Source: (Return Path; TRG, Capterra, Return Path, Phrasee)
Takeaways:
- Use AI-driven campaigns to seriously bump up email open rates.
- Get on board with AI tools in email marketing to keep up with the competition.
- Craft subject lines and email content with AI for better engagement.
- Switch to AI for email newsletters to make them way more effective.
AI in Content Marketing Statistics
- 44.4% of marketers have utilized AI for creating content.
- A 130% increase in click-through rates was achieved through the use of AI.
- 71% of AI in content marketing is used to generate content ideas.
- 47% of AI in content marketing is used for drafting content.
- 40% of AI in content marketing is used for strategic purposes.
- 82% of marketers believe AI-generated content is as good as human-generated content.
- According to 49% of marketers, AI is effective at producing clear and easy-to-read text.
- 43% of marketers agree that AI speeds up the content creation process.
Source: (Constantine Von Hoffman, SmartCat, Statista; Siege Media, The Insight Partners, Salesforce,Capterra )
Takeaways:
- Embrace AI tools to streamline and enhance content creation processes.
- Use AI to generate innovative content ideas, staying ahead in the market.
- Implement AI for drafting content, saving time and resources.
- Incorporate AI in strategic planning to optimize content marketing efforts.
What is an AI Marketing Agency
As suggested from the data above, an AI Marketing Agency leverages the various AI tools and provides results to their clients based on them. In all reality, proper agencies like these still haven’t been popularized much. But as soon as the AI tools start to be integrated in different agencies, it will spark a revolution in the market.
Some experts suggest that SEO or other forms of Digital Marketing may die soon. But most say otherwise. In fact, according to aihubb, we suggest that SEO and especially the Meta Ads market may be hit with a revolutionary AI product soon. Though it may sound negative for marketers, but we believe that this tool will most likely play in their favour.
You can check out this video to learn more about AI Marketing.
Why are AI Marketing Agencies Important
An AI Marketing agency will certainly play a pivotal role in the upcoming move towards Artificial Intelligence of the internet. As AI business solutions are being sought by almost every other online business, it is of no surprise.
However, businesses and agencies shouldn’t haste too much in this matter since there is still quite a bit of time left in their hands.
Final Thoughts and Predictions
After trying and testing and taking reviews from many experienced marketers, we have organized this list for you to have a look and consider your options for choosing a career in this path.
The future for marketing agencies is still very uncertain, but as of right now everything looks to indicate that AI will, eventually take over every single market. So marketers should become aware of all the possibilities and be as open to adapting as they possibly can think of.
Read this blog to learn how to start your own AI Agency
Contact us for any queries or AI driven business solutions
