If you are reading this, you are just on the frontier of AI Agency and Automation. A new business model has model has just been born, and you are one of the very first ones to step into the ‘Business of the future’ as some like to call it.
The AI agency business model is like a blue ocean, just like how SMMA has been in the past dacade, and dropshipping during the post-covid period.
However, a blue ocean means there is an insanely low amount of competition, as well as indicating that there is a shortage of content that will teach you how to get on with it.
It’s a wide open market with both it’s pros and cons, and you’ll obviously have questions like how you would find clients or “How do I even price my services properly?”
In this blog, you’ll find exactly the answers to these questions. So have a look at the table of contents because we are here today for a long, comfortable ride.
How to start your own AI Agency
Let’s break it down into 4 parts
- The services that you actually sell
- How to actually find people that want these services
- How you sell your services, and lastly
- Fulfillment or how you will deliver your services to your clients
You may have some experience already or you’ve atleast heard of these 4 terms already along the lines of some like..lets say SMMA. SMMA and AAA(AI Automation Agency) are practically the same thing except you are creating AI based solutions for your clients depending on what kind of business they have. So its no surprise if you are already more or less familiar with this business model.
Step 1- Determining your Services for AI Agency
First of all, you have to determine what kind of services or what service exactly you are willing to sell to your clients. In real terms, you can’t really sell the same product or service to 5 different clients. The key takeaway here is your creativity. Because, five different businesses will all have their own different and unique kinds of problems that you will need to solve for them.
A Few Examples
For example, let’s say Mr Tom has a business where he runs ads for real estate agents, to find potential people who are looking to sell their homes. His entire system goes as follows:
Tom runs ads on Facebook for 20 clients where let’s say each of them supposedly gets 10-20 leads per day, which means 10 homeowners looking to sell their houses. Now, will Tom really want to have a conversation with all those leads and really just manually send them to the landing page (if they actually convert)? NO. So his system works in such a way that every time a lead clicks into the ad all of their necessary information gets sent directly to the real estate agent like a text saying “Hey you have a new client here is their phone number and all of their necessary information” this text is then automatically sent thanks to the automated system that Tom is using. Your business model is to easily build and integrate this system into his business by using a few existing AI tools by following a simple framework
Another prime example is building custom chatbots. A large e-commerce company can hold up to thousands of buyer conversations every single day. If a custom GPT is built into a business, the owner can turn all of the previous conversations into data and insert them into the chatbot. Afterwards, the bot can learn from all of the previous conversations and carry on doing it for a long time on its own, saving a ton of time and money for the business owner.
And most importantly, the kind of work you’ll need to do most of the time is actually looking into a business and using your own creativity to find existing problems and then provide AI driven solutions to those problems. This is because most businesses still don’t know exactly how much work can be done by integrating an AI system into their business.
Best AI Automation Agency Services to Sell
Some in-demand AI services are:
- Predictive analytics: To guess what market trends will be
- Natural Language Processing: For automatic word and mood analysis, natural language processing is used.
- Robotic Process Automation (RPA): To make it easier to do things over and over again
These services offer real benefits that can be measured and can be used in a wide range of fields.
How long does it take to see results from AI projects?
The time it takes to finish an AI job varies:
- 2 to 4 weeks for small automations
- 3 to 6 months for custom AI models
- When you need to train people, collect data and make changes, complex projects may take longer.
What are the Costs Associated With Hiring an AI Automation Agency?
The costs consist of,
- Fees for development: Setup and modelling at the start
- Working with Data Costs: Managing and looking at large data sets
- Maintenance: Regular improvements and model changes
- Most agencies charge by the month or by the job.
- They can get the best return on investment (ROI) by:
- Data on clients: To make AI answers fit the needs of people already
Understanding the Market Potential For AI Agency
In fields like healthcare, banking, and e-commerce, the need for AI processing is rising very quickly. As companies try to be more efficient, AI companies can get a big part of the market by providing services that can be scaled up and changed.
Leveraging Existing Assets For AI Automation Agency
- Frameworks for automation: To make things more uniform and cut costs
- Software already in use: Connect to your clients existing tools to make processes more compatible.
The Approach: Reactivating Dormant Leads
To bring dead leads back, you must:
- Targeted email marketing: Groups leads by how engaged they have been in the past using AI tools
- Modelling that predicts: Finding leads that are most likely to turn into sales
- Automated outreach: Setting up follow-ups with little work to get the most leads back.
Using the Right Tools For AI Automation Agency
Some of the best tools used for AI processing are
- For automating work processes, Zapier and Integromat
- Google BigQuery lets you look at a lot of info at once.
- For automatic control of social media, Hootsuite
- Picking the right tools makes things run more smoothly and produces measured outcomes.
Selecting Niches and Landing Clients For Your AI Agency
Focusing on areas with a lot of value, like e-commerce, banking, and healthcare, can help an agency do better. To get customers:
- Give case studies that are relevant: Show off important achievements in specific niches
- Use LinkedIn to reach out: To get in touch with decision-makers directly
For getting new clients, it’s important to make AI solutions fit the needs of particular niches.
Challenges to Consider For AI Agency
There are special problems that come up when you start and run an AI automation firm. These problems are technical, practical and moral.
- Data Privacy and Compliance: Being responsible with data to follow rules like GDPR.
- High Initial Investment: AI equipment and skilled workers cost a lot of money.
- Rapid Changes in Technology: To keep up with AI progress, you have to keep learning and adapting.
- Talent Acquisition: It can be hard and expensive to find skilled AI experts.
- Ethical Concerns: Finding a balance between using AI and doing the right thing, like not using biassed algorithms.
How Does an AI Agency Differ from a Traditional Digital Agency?
A regular digital agency offers basic digital marketing and content services, while an AI agency uses cutting edge technologies like machine learning, data science, and robotics to come up with new ideas. Some important changes are:
- AI Integration: AI companies use machine learning and robotics to make predictions.
- Data-driven means that it relies on data analytics to make decisions.
- Unique AI Solutions: Makes unique tools that go beyond digital ads and content creation.
Services Offered by an AI Agency
AI companies offer specialised services that help businesses use the newest AI and automation technology.
1. Data Analysis and Insights
AI firms turn unstructured data into ideas that can be used, which helps companies make decisions based on data.
- Predictive analytics makes predictions with tools like Tableau and Power BI.
- Customer Insights: This feature helps you learn more about how your customers act so you can make more focused plans.
2. AI-Powered Marketing and AI Agency
AI-driven marketing simplifies exchanges with customers, makes efforts more efficient, and gets people more involved.
- Marketing Automation: Tools like HubSpot and Marketo can be used to automate email marketing and customer segmentation.
- Personalisation: Gives you personalised information, product ideas, and suggestions.
3. AI-Enhanced Design & Development
AI firms use AI to make web design, app creation, and the experience of users better.
- UX Personalisation: Uses tools like Adobe Target to change the structure of websites based on how people use them.
- Smart Chatbots: Uses NLP tools like Dialog Flow or Rasa to build chatbots that can help people 24 hours a day, 7 days a week.
4. Building Custom AI Solutions
Custom AI solutions use custom applications to solve problems and meet the needs of particular businesses.
- For custom machine learning models, you can teach models how to deal with specific business data.
- Integrative AI Systems creates solutions such as CRMs or tools for automating work processes that are driven by AI.
What are some red flags to watch out for when choosing an AI Agency?
Be aware of these red flags when choosing an AI agency service to make sure quality and dependability:
- Lack of Case Studies or Portfolio: Not having any examples of past work can be a sign of ignorance.
- Overpromising Results: Asking for results right away or that they will happen for sure could mean that you have too high of hopes.
- Not Clear Data Privacy Policies: A trustworthy agency will have clear rules about how to handle data and keep it private.
- Poor Support or Communication: Clients who don’t get enough support or communication may be a sign of bigger problems with the service.
- Lack of In-House Talent: Companies that don’t have AI experts in-house may hire outside help, which could lower the level of the work.
At The End
An AI agency model lets organisations use machine intelligence and data automation to create a comprehensive, tech-driven strategy that boosts growth. Through process automation and dynamic analytics, an AI agency helps firms develop potential by integrating sophisticated AI technologies into their operations.
Read this blog if you want to learn what exactly an AI Agency is all about.
