Throughout our journey at aihubb, we have tried and tested various free AI SEO tools for growth, and in order to scale our business.
If you don’t want to waste precious time and money for your business, then keep reading because you’ll come across 8 TRIED AND TESTED tools that we have used personally (and a few extra along with tips and suggestions)
1. Best AI SEO Tool For Any Website: Google Analytics

Google Analytics is one of the most powerful free AI SEO tools that provides insights into your website’s traffic and user behaviour. While it is not purely an AI tool, its integration with AI-driven features like predictive analytics makes it indispensable for SEO.
Key Features:
- Traffic Analysis: Google Analytics allows you to monitor your website’s traffic in real time. You can see how many visitors are on your site, where they’re coming from, and which pages they’re viewing. This data is crucial for understanding your audience and tailoring your content to their needs.
- User Behaviour Tracking: This feature will help you understand how users interact with your site. By analyzing metrics such as bounce rate, session duration, and pages per session, you can identify areas for improvement to enhance user experience and keep visitors engaged.
- Conversion Rate Tracking: The tool enables you to track conversions, such as form submissions, purchases, or newsletter sign-ups. This helps you measure the effectiveness of your marketing efforts and optimize your strategies for better results.
- Integration with Google Search Console: By linking Google Analytics with Google Search Console, you can gain deeper insights into your website’s SEO performance. This integration allows you to see which keywords are driving traffic to your site, identify indexing issues, and monitor your site’s search visibility.
Although Google Analytics is not entirely an AI tool, it is a must to use for every website there is, and we can’t really name any flaws for this one!
2. Google’s RankBrain

Google’s RankBrain is an AI system that helps Google understand search queries and provide more relevant results. While you can’t directly use this tool, understanding its impact on SEO can help you optimize your content.
Key Features:
- Contextual Understanding of Search Queries: RankBrain uses machine learning to interpret search queries and match them with the most relevant results. This means it can understand the intent behind a search, even if the query is complex or ambiguous.
- Improved Search Result Relevancy: By analyzing user behavior and feedback, the tool continually improves its understanding of what users are looking for. This ensures that search results are more accurate and relevant, enhancing user satisfaction.
- Focus on User Experience and Engagement: RankBrain prioritizes user experience by rewarding websites that provide valuable, engaging content. To optimize for RankBrain, focus on creating high-quality, informative content that addresses your audience’s needs and keeps them engaged.
3. Yoast SEO: A Must Have For SEO Analysis

Yoast SEO is a popular WordPress plugin that helps you optimize your website content for search engines. The free AI SEO tools provides real-time suggestions for improving your on-page SEO.
Similar to Google Analytics, this is a must have for any website. Although it is a free plugin to use, it is critical for your website’s overall SEO performance.
Key Features:
- Keyword Optimization: Yoast SEO helps you optimize your content for specific keywords. By analyzing your text, it provides recommendations for keyword placement, density, and variations to ensure your content ranks well in search results.
- Readability Analysis: Readability Analysis is another very important aspect of this plugin. This feature evaluates the readability of your content, offering suggestions to make it more user-friendly. It checks for sentence length, paragraph structure, and use of transition words, helping you create content that is easy to read and understand.
- Meta Tags Management: Yoast SEO allows you to easily manage meta titles and descriptions for your pages and posts. All you need to do is to scroll down after you write your blog while keeping the plugin active. By optimizing these elements, you can improve your click-through rates and ensure that your content is accurately represented in search results.
- XML Sitemaps: The plugin automatically generates XML sitemaps for your website, making it easier for search engines to crawl and index your content. This improves your site’s visibility and helps search engines understand its structure.
4. Ubersuggest: The Best AI SEO Tool to Get Started

Ubersuggest by Neil Patel is a free AI SEO tools that provides keyword suggestions, content ideas, and competitive analysis, making it one of the best free AI SEO tools available.
This is best tool for new businesses to start their SEO journey. Thanks to the cheaper pricing of this tool, any new businesses can use it for free for limited access and get the paid version if necessary.
Key Features:
- Keyword Research: Ubersuggest helps you find the right keywords to target for your content. By entering a seed keyword, you can get a list of related keywords along with their search volume, SEO difficulty, and CPC. This helps you identify high-potential keywords to boost your search engine rankings.
- Backlink Analysis: Backlinks are crucial for SEO, and Ubersuggest provides insights into your backlink profile. You can see which sites are linking to your competitors and identify opportunities to build quality backlinks to your site.
- Content Ideas: Ubersuggest offers content ideas based on popular topics in your niche. By analyzing top-performing content, you can create articles, blog posts, and other content types that resonate with your audience and drive traffic to your site. The tool will also give you a list of ideas to use for your website’s content and SEO
- SEO Audit: The SEO audit feature evaluates your website’s health and identifies issues that may be affecting your search rankings. It provides actionable recommendations to improve your site’s performance, including fixing broken links, optimizing meta tags, and improving page speed.
5. SEMrush: Best AI SEO Tool For Site Audit

SEMrush offers a free AI SEO tools that includes various AI-powered SEO tools to help you analyze your website’s performance and identify opportunities for improvement.
It is to be noted here that, even though this is a great tool to use for any business, the free to use tools of semrush are very limited.
Key Features:
- Keyword Research: The keyword research tool allows you to find the best keywords for your content. You can see the search volume, keyword difficulty, and trends over time, helping you choose the most effective keywords for your SEO strategy. The keyword magic tool from semrush is definitely a magical tool for research, as the name clearly suggests.
- Site Audit: The site audit feature scans your website for SEO issues and provides a comprehensive report. It highlights errors, warnings, and notices, offering clear guidance on how to fix each issue to improve your site’s health and performance. Overall, a very valuable free AI SEO tools.
- Backlink Analysis: SEMrush provides detailed insights into your backlink profile, including the number of backlinks, referring domains, and anchor texts. You can also track your competitors’ backlinks and develop a strategy to acquire high-quality links.
- Competitor Analysis: Understanding your competition is crucial for SEO success. SEMrush allows you to analyze your competitors’ websites, including their keyword rankings, traffic sources, and content strategies. This information can help you refine your SEO tactics and outperform your rivals.
6. AnswerThePublic

AnswerThePublic is a unique AI tool that helps you find out what questions people are asking about your keywords. This can help you create content that directly answers your audience’s questions, enhancing your SEO efforts.
Key Features:
- Question-Based Keyword Research: The website generates a visual representation of questions and phrases related to your keyword. This helps you understand what your audience is searching for and identify long-tail keywords that can drive targeted traffic to your site.
- Content Ideas: By providing insights into popular questions and topics, it helps you brainstorm content ideas that address your audience’s needs. Creating content that answers specific questions can improve your search rankings and establish your site as an authoritative source.
- Visual Keyword Data: The tool presents data in an easy-to-understand visual format, making it simple to identify trends and patterns. Not only that, it’s visual approach helps you quickly grasp what your audience is interested in and tailor your content strategy accordingly.
7. Moz

Moz offers a free suite of SEO tools powered by AI that can help you optimize your website and improve your search engine rankings. Moz is known for its accuracy and comprehensive approach to SEO, making it a favourite among SEO professionals.
Key Features:
- Keyword Explorer: Moz’s Keyword Explorer helps you find the best keywords for your content. You can discover keyword suggestions, search volume, and difficulty scores. The tool also provides organic CTR (click-through rate) and priority scores, helping you target keywords that are both relevant and achievable.
- Link Explorer: Backlinks are essential for SEO, and Moz’s Link Explorer provides detailed insights into your backlink profile. You can analyze your backlinks, track new and lost links, and explore your competitors’ backlink strategies. This helps you identify opportunities to build high-quality backlinks and improve your site’s authority.
- On-Page Optimization: Moz offers tools to help you optimize your on-page elements, such as title tags, meta descriptions, and header tags. The On-Page Grader evaluates your content and provides actionable recommendations to enhance its SEO performance. By optimizing these elements, you can improve your search engine rankings and attract more organic traffic.
- Rank Tracking: Moz’s Rank Tracker allows you to monitor your keyword rankings over time. You can track your progress, see how your rankings change, and identify trends. This helps you measure the effectiveness of your SEO efforts and make data-driven decisions to improve your strategy.
8. SEOquake

SEOquake is a free browser extension that provides an AI-powered SEO audit of any webpage. It’s an excellent tool for quick analysis and on-the-go SEO checks, making it a handy addition to any SEO toolkit.
Key Features:
- On-Page SEO Audit: This provides a comprehensive on-page SEO audit of any webpage. It evaluates factors like title tags, meta descriptions, header tags, keyword density, and more. The tool offers clear, actionable recommendations to optimize your on-page elements and improve your SEO performance.
- Keyword Density Analysis: The keyword density analysis feature helps you understand how often your target keywords appear on your page. By ensuring a balanced keyword density, you can avoid keyword stuffing and create content that is both SEO-friendly and reader-friendly.
- Internal and External Link Analysis: SEOquake allows you to analyze the internal and external links on your webpage. You can see the number of links, their types, and their anchor texts. This helps you identify linking opportunities, fix broken links, and ensure a healthy link profile.
- Social Metrics: The tool also provides social metrics, showing the number of shares and likes your content has received on social media platforms. This helps you gauge the popularity of your content and understand its impact on social media.
By leveraging these free AI SEO tools, you can enhance your website’s performance and visibility.
It is to bear in mind that all these days, though partially free to use are not entirely free ai seo tools. If you have the budget and are willing to spend it, Buying the paid versions of semrush, ubersuggest is worth consideration. Taking the paid subscription of Ahref’s might be the best option according to many experts.
Start exploring these tools today to take your SEO strategy to the next level and boost your online presence.